Once upon a time, a group of colleagues working together in Dublin (go Ireland!) were forever dreaming up ideas for new software products. But it was the same old record on repeat: fire out the ideas, bash them around a bit, talk about the 'how' and the 'why', scribble a diagram on a piece of paper, and - inexorably - forget about it.
Then one day we ran out of paper (and beermats!). We decided enough was enough...
With a "let's give this a go" determination, we formed a small but experienced team we nicknamed the Crazy Horse Gang. Then we told a few people... it seemed to strike a chord.
Everyone, it seemed, had technology idea. Friends, friends of friends, loose acquaintances, even the guy who owns the local coffee shop. But few, if any, had the experience of turning ideas into products.
The Product Works was born